Global marketing campaign deployment for global SaaS company

The Problem

A Global SaaS company’s Global Marketing team is responsible for the planning and execution of multiple global marketing campaigns. As a rapidly growing company, ensuring global reach is vital to successful expansion and brand recognition. Executing global marketing campaigns requires tight alignment of key stakeholders, and the client did not have the expertise or resources to drive strategic planning operations. Failure to release campaigns on schedule caused the client team to miss core objectives for growth and brand awareness in key markets.

The Approach

AG Consulting Partners partnered with the Global Marketing team to establish and run planning operations and improve team cohesion to fulfill core growth objectives. AGCP’s skilled project managers aligned global campaign objectives, deadlines, and communication across business groups. Immediate alignment on priorities allowed our client to deliver global marketing campaigns on schedule and meet expectations with global stakeholders. To prevent future bottlenecks, AGCP consultants developed a future planning program to track upcoming campaigns and built detailed workback plans to align key stakeholders on expectations and deadlines. Finally, to cultivate team cohesion and collaboration, AGCP took special effort to organize communication channels and plan team events to ensure consistent alignment in the team.

Value Provided

AG Consulting Partners drove the productivity of a lean global marketing team to generate content and deliver marketing campaigns on time. With a strong focus on key stakeholder needs, AGCP aligned across organizations to set expectations and plan for future deadlines without conflicts. Development and maintenance of our future planning initiative empowered our client to plan for the long term and take a proactive approach to campaign execution. AGCP’s effort to drive team culture and cohesion has enabled our client to successfully align business groups and plan high impact global campaigns with ease.

Client Feedback

“I brought AG Consulting Partners in with the specific request to help improve the efficiency and effectiveness of our team operations. We work on multiple simultaneous projects with global stakeholders who rely on us to deliver on our commitments in order to meet their objectives. Our AG project manager made a material difference to us both in terms of all-up project management, helped improve on-going stakeholder communication, and enabled us to get the best out of our external vendors who we partner with on campaign creation. AGCP has also helped us take a more future centric approach, with more forward planning and early warning to potential project breakdowns before they happen.”